Roro's World

Chief Play Officer

The Story of Roro

Deep in the heart of a sun-drenched forest, lived a curious young monkey named Roro.

His forest was full of exciting things. There were berry bushes that chattered and flashed with bright lights, and vines that sang the same loud song over and over. It was fun for a minute, but Roro always felt that something was missing. The berries always told him how to play, and the vines always sang their song, not his.

One afternoon, he wandered away from the noise and found a quiet clearing by a gentle stream. There, he found simple treasures: a smooth, grey river stone, a sturdy twig, and a broad, green leaf.

He picked them up. They were quiet. They did not flash or beep.

He held the stone in his hand and suddenly, it wasn't a stone. It was a tiny, racing beetle. The twig was not a twig; it was a bridge for the beetle to cross the mighty stream. The leaf was not a leaf; it was a boat for the beetle's grand adventure.

Roro discovered a quiet magic that day. He learned that the most wonderful toys were not the ones that made the most noise, but the ones that gave his own imagination the room to make its own magic.

From that day on, Roro's mission was to share this discovery. He became our Chief Play Officer, inspiring every toy we create in our workshop. Each one is a simple, beautiful tool designed to help you and your little one find your own magic, and build a world from your own imagination.